Paramount, by contrast, was looking for a partner that will give it the scale to compete against industry giants such as Netflix and Disney.
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However, Ben Barringer, head of technology research at Quilter Cheviot, says any increased costs would be limited by the rate charged by Netflix, which he calls the "price-setter in the market".
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Amazon's Spring Sale may not be quite as big as Prime Day in July or October, but it's still one of Amazon's biggest sales of the year. Far more than spring-themed items are on sale, though outdoor equipment, fitness gear, mattresses and lightweight bedding, robot vacuums, and anything else that screams "spring reset" is a huge focus. You'll likely also find deals on tech like TVs, noise-cancelling headphones, and of course, Kindles and other Amazon devices.